CHOICE OF DOMAIN NAME LINKED TO ONLINE SUCCESS

 The choice of domain name is probably the most important element of the website design.

The domain name is the whole website address that’s given to the internet business.    The domain name is part of the uniform recourse locator (commonly known as the URL) and is what’s typed into an internet browser to access a specific site.  It is really important to research all options for domain names thoroughly to make an informed and wise choice as it will impact on the success (or otherwise) of a website.

Since there are thousands and thousands of new domain names being registered globally every day, it is worth getting advice from a professional website development agency about the research process, the choices and the registration of domain names.  Also, because the domain name can affect the anchor text of inbound links which can affect a website’s ranking in the search engines, it’s important to choose carefully. 

Here are some quick tips on domain names from Perth web development company, GTP i-commerce:

1.            Use product keywords in the domain name and geographic key phrases if relevant.    

2.            Ease and speed of recall is important, so keep it short.  The longest it can be is 63 characters long (NOT a good idea !) with 11 characters being the most popular length.  Letters, numbers and dashes can be used in the domain name (but not symbols or spaces) and the case (upper or lower) doesn’t make any difference.

3.            What’s the best suffix to use?  Ask your local web development company for recommendations – for example a website in Perth, Western Australia would ideally register the suffix .com.au as well as the .com suffix.

4.            Get going.  The good names go quickly, so if you have a product or business and are thinking about a domain name, get going.  It doesn’t cost a lot to register names and it is well worth the effort to protect your asset.

5.            Multiple names are good.  This will help you to mark all your ‘territory’ and prevent your competitors from leveraging off any of your hard work – but always ensure they link back to the main domain name. 

6.            Don’t abbreviate if possible.  Abbreviations can be confusing, many people don’t remember what to look for and the letters don’t always relate back to the business name.

The Perth website design company also reminded online business owners that it isn’t necessary to have different web pages for every different domain name.  Several domains can be pointed to the same website or to specific pages in the website. 

It’s always best to seek the advice from professional website designers when it comes to choosing and registering domain names because of the vitally important role those choices are in the success of a website.  Just imagine…. if you’d had the vision to register the domain names beer.com or insure.com many years ago, you’d be extremely wealthy today.  These were reportedly sold for over $7 million dollars each!!  It’s all in the name…. and the vision to recognize a big seller!